Programme

Lecture language: English
Q&A moderator: Goran Živković-Žika
We can learn a huge amount about how our users experience (and feel about) services, spaces and products by adopting rich qualitative and quantitative research methods that come under the umbrella term ‘UX’ (User eXperience). Crucially UX research explores user behaviours and needs, not just what users say they want.

Lecture language: Croatian
Q&A moderator: Goran Živković-Žika
Poreč City Library and Studio Sonda from Vižinada have been collaborating together for almost 15 years and thanks to this collaboration and the power of creativity, activities and programs of this local library have become so well known that they are exhibited in the New York Gallery on Fifth Avenue, Singapore Museum, published in publications around the world, judged by leading world experts, they even ended up in school textbooks and the most amazing of all: at the largest national competition in creativity (Idea X, which takes place as part of Communication Day). Poreč City Library, with its modest budget, was named Advertiser of the Year in competition with global brands that invest millions in their campaigns (e.g. IKEA, Telecoms, etc.). Jelena Fiškuš and Sean Poropat, creative directors of Studio Sonda, will talk about how this collaboration has developed, with creative solutions and successes.

Lecture language: Croatian
Q&A moderator: Goran Živković-Žika
StoryFutures China: UK-China Transnational Strategic Partnership for Immersive Storytelling in Museums and Other Cultural Institutions
Vanja will present the project StoryFutures China and the design process behind the three immersive experiences developed within the project for The National Gallery, London and the Shanghai Museum of Natural History. The project aim is to promote the cultural exchange and collaboration between the Creative Industries in the UK and China.

The project is led by Brunel University London and the partner institutions are Royal Holloway; University of London; The National Gallery; Arcade; Tongji University; Shanghai Science and Technology Museum; Shanghai Natural History Museum and Shanghai Foremost Group.

After it's opening, renewed and extended building of Požega Public Library became favoured place for meetings and gatherings. One of the main criteria in architect’s and librarians’ planning of furnishing the building was to accomplish the experience of comfortable and pleasant stay for users and visitors in the Library space.
Conceived as virtual walk trough the Požega Public Library, the film is based on the idea of modern and somewhat unconventional space that, in the first place, meets the needs of modern-day user.
The focus is on information which is put in the centre, centre of space and content. The media through which information travels through the Library is also taken into the account. That includes books and digital media, as well as employees who are the source and transmitters of the information.
The video follows the events of a day in the life of multi-member family that visits the Library.
The film was made in cooperation of Požega Public Library employees and company “Euforija projekti” Požega.

Language: Croatian

Workshop language: Croatian
Location: AK Gallery
Business storytelling is a designed communication with the target audience you address when you offer them your product or service. The goal is to encourage their engagement - and we do that by building a good story. It is the one that represents you, sets you apart and works full time for you. It is honest, authentic and completely yours. The audience connects it directly with you and through it you build a solid and strong relationship. In the two-hour workshop, we go through the basic techniques and elements of storytelling that are necessary for a quality story and even better mastery of business communication. We reveal the secrets of good storytellers that you will be able to apply concretely in your daily business practice - and starting tomorrow at your workplace!
You will learn: where lies the power and might of the story, how a good story engages the audience, how a good story affects sales, how to create your business story, what a bank story is and why you should create it, how to stand out in the crowd of competition, how to get quality feedback...

Workshop language: Croatian
Location: AK Gallery
Fairy tales (folk tales and stories, traditional stories, myths and legends) are a national treasure present in all nations of the world which oral tradition kept alive for centuries, even millennia. They were primarily told only to adults, educating generations of people in the highest values of humanity and human development. With the development of technology, the first neglected thing was the living word of storytelling, then fairy tales and stories themselves, and over time they become only a pale reflection of the past as a literary memory of cultural origin.
Today, there are numerous problems in children’s development. The most obvious and in recent years the most common problem is speech, pronunciation and expression. What is less noticeable is the problem of the child’s imagination and his creativity.
Talking about and analyzing a fairy tale is stimulating work for anyone who works with children. The deeper we go into the meaning of a fairy tale, the more clearly we will be able to recognize the needs of a certain child who needs to hear that particular fairy tale. Also, analyzing a fairy tale, we see how inexhaustible the source of symbolism and meaning that a fairy tale carries is. Working together, we will see how many reflections of the primordial world live in ourselves. By making pictures individually, we will try to encourage creativity in us and find out how we can awaken creativity in children with simplicity.

Workshop language: Croatian
Location: ENTER Koprivnica
In recent years, we have witnessed a continuous improvement in the quality and gradual reduction of the costs of eye-tracking systems, which consequently leads to the wider application of this technique in the UX community and in other scientific and professional fields. This technique consists of constantly monitoring and recording the position of the user's view on the interface in real time. Eye movement monitoring systems consist of hardware equipment, such as glasses or a device located below / above the screen, and software that records, measures and analyzes subjects' fixation points and saccades. The eye movement tracking technique provides additional insight into the elements of the interface that mostly attract the attention of users, and in combination with other complementary research approaches provides additional insights on which to (re) design user interfaces of various products and services. However, monitoring eye movement is not appropriate for all UX challenges, so it is necessary to clearly define the problem, goal and purpose of the research, and ask specific research questions before making a decision on application. At the workshop, participants will learn how members of the Laboratory for Interactive Systems and User Experience of the University of Zadar (UNIZD UX Lab) test usability and research user experience (in libraries) using an eye-tracking system. It will be possible to test some of the Tobii eye-tracking devices during the workshop.
As an introduction, there will be a presentation about Laboratory for Interactive Systems and User Experience (UX Lab).

Workshop language: English
Location: ENTER Koprivnica
In this interactive workshop Andy will share a range of user experience (UX) research methods that can be used to explore how users experience libraries including guerrilla interviews, cognitive mapping, eyetracking, and love and break-up letters. Participants will get the chance to try out some of these methods and consider how they might use them after the conference.

Lecture language: English
“The Library of the Year” award is the only award for libraries in Germany, awarded by the German Library Association and the Deutsche Telekom Foundation for exceptional and innovative library concepts in the digital world.
The prize is 20,000 euros, and the winners are libraries of all types and sizes. The Paderborn Library won the award in 2021.
Using the example of Paderborn library, this lecture will present the criteria for the award: the quality and innovation of library work, creative use of digital opportunities, future orientation, sustainable action, attractive services, public work with great publicity, local and regional networking.

Lecture language: Croatian
When we talk about UX, we primarily mean the user. As its name suggests, the user is the first segment in the field of User Experience.
When creating a product, every UX designer knows that the product must meet and improve the basic needs for which the product was originally created. First of all, the product must be intuitive, but also stand out with its aesthetics.
In the automotive industry, the primary intention of a product is, of course, transportation. And how it will be achieved depends on the needs and goals of users such as safety, comfort, communications, navigation, performance, etc. Goals change with each type of user, resulting in different vehicle models.
In this presentation, I will talk about a specific branch of the automotive industry - luxury electric hypercars. Specifically, I will talk about the relationship between the goals and needs of users to the goals of the product, as well as what are the key elements of engineering and UX in the automotive industry and how these branches define the product itself.

Lecture language: Croatian
Now comes the era of robots and artificial intelligence. What kind of changes await us and what transformations are necessary in librarianship? Who is ready for that? What will be the price for those who do not accept transformation? Who dares to discard much of what we know and step into a rather unknown world, to lay out new paths in the place where the library has been to this day? Who is ready to make mistakes?

Panel language: Croatian
In every job we do, if we want to, there is always a way to do it a little better. As a result, our job satisfaction grows. But there are also factors that affect our dissatisfaction and sometimes we cannot remove, fix and resolve them. Such factors sting us and are constantly in our "work shoe" and we can't take them out no matter how hard we try. In this panel we will discuss these factors. Some of them are - finances that are insufficient for us to implement the program, the program we work in does not meet our expectations, colleagues we work with do not respect us, legislation limits us, redemption clutters our shelves , the bibliobus breaks down, users don't carry IDs and so on… You can also suggest which topics you would like to discuss, but also hear tips on how to communicate so that a solution can be found in the end.

Lecture language: Croatian
We often hear that in communication, words and messages have only seven percent of the effect, while the rest comes down to body language and tone of voice. At a time when social networks have become the main source of information and when anyone can become a journalist, ask yourself if you can also shape what you want into a Facebook status, can that message make the change you want and is it equally appropriate for everyone? Through positive and negative examples, you will become familiar with branding, communicating with target audiences and dealing with crisis situations.

Lecture language: English
Location: University North
The "Open Library" concept was developed in Sweden and Denmark and enables library users to use their library outside of staffed opening hours. More and more libraries are converting to the concept of an "open library".
But is it possible to think differently about open library?
The introduction of an open library (in terms of staff-free opening hours) fundamentally changes the relationship between the library and users.
It not only requires a variety of changes, which are implemented differently in every library, to communicate very clearly and at the same time in a user-oriented manner. It also puts the library's range of services in its current form to the test, because open library does not mean what it may initially appear - no reduction in service, but a stronger service orientation, a questioning of one's own service provider role and a great potential to provide the users and citizens a forum for their own ideas and wishes.

Lecture language: English
Location: University North
How can we encourage media literacy in libraries and at the same time point to a healthy attitude towards digital media? The workshop entitled "Digital Detox" will focus on how to offer sustainable media education in libraries and how to maintain a balance between encouragement and prevention. In order to be able to pass on the knowledge of a healthy attitude towards digital media to others, we need to recognize for ourselves what is really important. To this end, based on practical examples and with the aim of practical application, we will ask how and to what extent we use (consume) media and we will develop proposals, ideas and solutions applicable to work in libraries. To participate in the workshop, please bring your smartphone with you.

Lecture language: Croatian
Location: ENTER Koprivnica
Do you want to discover new ways of solving problems in your business by changing your own mindset and different team dynamics? The design thinking method enables just that - a new look at the increasingly complex challenges we face every day and find increasingly difficult to cope. In addition to working in teams, you will gain insight into how to better understand and define the needs of your users, come up with a number of original ideas, work on concrete solutions and test these solutions in practice. At the Design thinking workshop, you will learn about tools and techniques for an innovative approach for solving challenges and a profound change in the way you work within your organizations and teams.

Lecture language: English
Location: ENTER Koprivnica
Design thinking is a hands-on method to better understand and service library users.
In this workshop you will get an understanding of design thinking and through a hands-on activity you will try all phases in the design process; inspiration, ideation and iteration in a short time.
Many libraries around the world are already using the method to improve existing services and to design new ones. Examples of cases from different libraries will be shown and there’s time for discussion.
It’s going to be learnful, challenging and fun at the same time.

Lecture language: Croatian
In the post-digital age, there are not many physical places that can serve as a book-sharing activity, a café, a playroom, a gallery, a museum, a performance space, a space for learning and access to technology, a space for engaging access to life and community, and a meeting space at the same time. There are not many institutions that SERVE their community in this way. What does it mean for librarians to serve the community and what skills do they need? Can they apply the experiences of other professions that also focus on the well-being of other people?
Successful contact with people means that a person has a sufficiently developed empathy muscle. Empathy is a skill and can be practiced, which means that the success of contact can also be improved. Therefore, in the spirit of non-conference, we will first define what empathy is NOT. We will then clarify why empathy needs to be perfected and how we thereby contribute to the stability of our professional and private lives. On this occasion, we will take the participants through a very simple exercise of calming and stabilization that they can use in everyday life.
A library can also be a space of empathy for others and different, and thus a space for initiating social change. What does the term ‘cultural humility’ mean and how does it prepare us to meet people whose life circumstances we do not understand and whose values we may not share? And finally, how are we going to be able to reconcile all those roles that we as librarians have to play? How can compassion for ourselves and for colleagues in our team help us in this?

Lecture language: Croatian

Lecture language: Croatian
Dijana Mateša and Goran Živković - Žika are collectors of stories of failure. In our forums we want to talk about failure openly and boldly, we want to recognize what failure offers us, look it in the eye, learn a lesson and thank it for that.
We embark on an adventure of failure with our guests and invite you to join us in this encounter that we believe will be imbued with humor and liberating for all present.